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favor boxes
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,222.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Good$5.98–$25.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$205K$205K/yr · 924K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality