67
fatty 15
Launch itA $2.1M/yr market growing +111.8% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 744K searches
Growth
Incredible+111.8%90-day search growth — must beat 0% to launch
Review moat
Great170avg incumbent reviews — the moat a new listing must climb
Avg price
Great$57.22avg listing price — sweet spot $15–$100
Price range
Good$24.46–$140.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf