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fancy napkins
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Price range
Good$2.73–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$249K$249K/yr · 246K searches
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,566.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality