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fall wrapping paper
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Great251.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+77.6%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.61–$15.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$16K$16K/yr · 91K searches
Signals Out of Stock