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fall plug in refills
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.65–$31.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 222K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,586.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand