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fall party supplies
Worth a lookShows a thin review moat (107 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great107.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Price range
Good$4.98–$28.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 223K searches