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fall essential oils
Skip itA small market ($110K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.43–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,278.12avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$110K$110K/yr · 361K searches