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fake cigarettes
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-13.6% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great471.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Price range
Good$5.14–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$538K$538K/yr · 658K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch