50
eye shield
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (+0.7% this quarter) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.87–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Review moat
Okay3,720avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 175K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch