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eye promise lutein and zeaxanthin supplements
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$52.92avg listing price — sweet spot $15–$100
Price range
Great$28.07–$116.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,750.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 21K searches
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price