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eye gel for dry eyes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Okay$160K$160K/yr · 57K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,588.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.63–$15.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand