44
eye candy
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$9.73–$23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad8,532.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 40K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand