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expanding floss
Launch itA $5.9M/yr market growing +8.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$5.9M$5.9M/yr · 3.2M searches
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$1.14–$36.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,696.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand