63
evening primrose oil
Launch itA $2.1M/yr market growing +6.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.2M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Price range
Good$6.78–$37.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,626.89avg incumbent reviews — the moat a new listing must climb