49
eucalyptus air freshener
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.64–$39.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 73K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,850.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand