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essential oils for laundry
Worth a lookShows low returns (0.7%), but a deep review moat (15,575 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$336K$336K/yr · 447K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.18–$18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad15,575.17avg incumbent reviews — the moat a new listing must climb