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essential oil spray
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.32–$30.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Review moat
Okay2,405.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$154K$154K/yr · 253K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand