39
equate
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Price range
Okay$3.53–$24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,823.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 24K searches
Competition
Bad82%top-5 click share — a locked-up shelf