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equate laxative

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A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 23Conversion 23Competition 82Returns 100Price range 84Avg price 94Brand share 27Review moat 61Quality gap 23

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.72

avg listing price — sweet spot $15–$100

Price range

Great$6.06–$73.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good1,076.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 186K searches

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