51
enzyme laundry detergent
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 692K searches
Price range
Good$5.14–$32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,156.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf