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enzyme cleaner laundry
Launch itA $2.3M/yr market growing +22.6% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 837K searches
Avg price
Incredible$27.34avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$74.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,963.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand