59
engagement napkins
Worth a lookShows a thin review moat (272 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great272.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$7.09–$54.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 141K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality