48
enema
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 2.5M searches
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.30–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,833.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand