50
emerald green napkins
Worth a lookShows a sweet-spot price point ($22.62 avg), but a small market ($67K/yr) keeps it on the watch list.
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.46–$83.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,701.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 85K searches
Signals No Dominant Brand