24
elio toys
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.44–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,082.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 55K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier