57
elements cones
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Price range
Great$6.10–$72.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$699K$699K/yr · 263K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,764avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand