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electric toothbrush heads replacement
Worth a lookShows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.94avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 465K searches
Price range
Great$6.25–$45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,838.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand