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electric toothbrush 2 pack
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$102.76avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$403K$403K/yr · 107K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$21.60–$291.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,926avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price