60
edathamil toothpaste
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Incredible$23.69–$58.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$634K$634K/yr · 171K searches
Review moat
Bad4,190.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand