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eczema soap
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Price range
Good$5.96–$24.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$148K$148K/yr · 179K searches
Review moat
Bad6,774.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch