58
ecover dish soap
Launch itA $1.8M/yr market growing +15.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.8M$1.8M/yr · 962K searches
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$3.52–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,770.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand