51
echinacea
Worth a lookShows low returns (0.0%), but soft demand (-38.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 645K searches
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$6.60–$30.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,582.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch