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Skip itSoft demand (-98.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great243.6avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 147K searches
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.92–$10.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier