45
easter ribbon
Skip itSoft demand (-95.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great330.84avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Price range
Okay$6.80–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 380K searches
Growth
Bad-95.4%90-day search growth — must beat 0% to launch