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easter bags
Skip itSoft demand (-98.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great294.16avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.14–$17.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$30K$30K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-98.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand