32
eargo
Skip itHigh returns (14.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.4M$1.4M/yr · 159K searches
Review moat
Good747.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$91.01–$1771.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad14.1%return rate — above 5% kills the launch gate
Avg price
Bad$787.03avg listing price — sweet spot $15–$100