55
ear thermometer
Worth a lookShows a $3.4M/yr market, but soft demand (-39.1% this quarter) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 1.1M searches
Avg price
Incredible$28.92avg listing price — sweet spot $15–$100
Price range
Great$13.55–$57.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad15,219.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-39.1%90-day search growth — must beat 0% to launch