49
ear oil
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Review moat
Okay2,252.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 77K searches
Price range
Bad$7.04–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand