54
ear drops
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 892K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.90–$24.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad9,172.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf