54
e cigarettes/vapes
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.34–$39.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good797avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 386K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Signals Quality Gap