46
dymatize casein
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$46.34avg listing price — sweet spot $15–$100
Price range
Incredible$24.96–$99.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,075.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand