63
dusting
Launch itA $10.1M/yr market growing +5.1% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$10.1M$10.1M/yr · 3.2M searches
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Good$7.15–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,365.41avg incumbent reviews — the moat a new listing must climb