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dusting spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.6M$4.6M/yr · 2.4M searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,152.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.64–$16.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand