60
duster
Worth a lookShows a $13.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$13.7M$13.7M/yr · 7.3M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.40–$22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,804.07avg incumbent reviews — the moat a new listing must climb