68
dust pan
Launch itA $4.1M/yr market growing +0.6% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$4.1M$4.1M/yr · 2.6M searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.26–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,527.82avg incumbent reviews — the moat a new listing must climb