47
durable heart
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$72.91avg listing price — sweet spot $15–$100
Review moat
Great342.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$38.80–$131.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$275K$275K/yr · 22K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price