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dry mouth toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 299K searches
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Great$6.75–$39.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,331avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand