65
dry mouth lozenges
Worth a lookShows a $6.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.3M$6.3M/yr · 2.3M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Price range
Good$4.00–$43.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,448.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand