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drug test
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 1.6M searches
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Price range
Okay$6.22–$22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,762.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand