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dreft dryer sheets
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good$332K$332K/yr · 145K searches
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Price range
Okay$5.43–$19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,573.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand